daily

{
  "executive_summary": "10 urgent ad waste issues found. Total budget bleed: ₹12,000+ in 7 days with 0 conversions. No stockouts or rank crashes detected.",
  "urgent_issues": [
    {"asin": "ALL_CAMPAIGNS", "type": "ad_waste", "severity": "urgent", "detail": "'knee support for men gym' - ₹1,242 spent, 98 clicks, 0 orders. Product mismatch.", "action": "Add negative keyword immediately (Rec #1031)"},
    {"asin": "ALL_CAMPAIGNS", "type": "ad_waste", "severity": "urgent", "detail": "'reflex ball' - ₹1,205 spent, 104 clicks, 0 orders. Category mismatch.", "action": "Add negative keyword immediately (Rec #1032)"},
    {"asin": "ALL_CAMPAIGNS", "type": "ad_waste", "severity": "urgent", "detail": "ASIN 'b0ccd8gjh8' - ₹1,204 spent, 127 clicks, 0 orders. Competitor targeting failing.", "action": "Add negative keyword immediately (Rec #1033)"},
    {"asin": "ALL_CAMPAIGNS", "type": "ad_waste", "severity": "urgent", "detail": "ASIN 'b0dxkkzlwk' - ₹826 spent, 89 clicks, 0 orders. Competitor ASIN bleed.", "action": "Add negative keyword immediately (Rec #1034)"},
    {"asin": "ALL_CAMPAIGNS", "type": "ad_waste", "severity": "urgent", "detail": "'gym bag for women' - ₹616 spent, 57 clicks, 0 orders. Traffic not converting.", "action": "Add negative keyword immediately (Rec #1035)"},
    {"asin": "ALL_CAMPAIGNS", "type": "ad_waste", "severity": "urgent", "detail": "'toys & games' - ₹577 spent, 66 clicks, 0 orders. Broad category waste.", "action": "Add negative keyword immediately (Rec #1036)"},
    {"asin": "ALL_CAMPAIGNS", "type": "ad_waste", "severity": "urgent", "detail": "'gym gloves for men workout' - ₹572 spent, 86 clicks, 0 orders. Glove traffic not converting.", "action": "Add negative keyword immediately (Rec #1037)"},
    {"asin": "ALL_CAMPAIGNS", "type": "ad_waste", "severity": "urgent", "detail": "ASIN 'b0dsbrr3k7' - ₹513 spent, 59 clicks, 0 orders. ASIN targeting underperforming.", "action": "Add negative keyword immediately (Rec #1038)"},
    {"asin": "ALL_CAMPAIGNS", "type": "ad_waste", "severity": "urgent", "detail": "ASIN 'b0g7chk4b2' - ₹482 spent, 42 clicks, 0 orders. Competitor ASIN not converting.", "action": "Add negative keyword immediately (Rec #1039)"},
    {"asin": "ALL_CAMPAIGNS", "type": "ad_waste", "severity": "urgent", "detail": "ASIN 'b09dq1kd58' - ₹406 spent, 322 clicks, 0 orders. Highest click waste.", "action": "Add negative keyword immediately (Rec #1040)"}
  ],
  "watch_list": []
}