daily

{
  "executive_summary": "8 urgent issues found: 0 stockouts, 0 rank crashes, 8 critical ad waste terms burning ₹4,828.66 with zero conversions in the last 7 days.",
  "urgent_issues": [
    {"asin": "MULTI-CAMPAIGN", "type": "ad_waste", "severity": "urgent", "detail": "'gym bag for women' - ₹987.72 spent, 95 clicks, 0 orders in 7 days", "action": "Add as negative keyword immediately in all SP campaigns"},
    {"asin": "MULTI-CAMPAIGN", "type": "ad_waste", "severity": "urgent", "detail": "'knee support for men gym' - ₹962.94 spent, 75 clicks, 0 orders in 7 days", "action": "Add as negative keyword immediately in all SP campaigns"},
    {"asin": "MULTI-CAMPAIGN", "type": "ad_waste", "severity": "urgent", "detail": "'reflex ball' - ₹823.58 spent, 79 clicks, 0 orders in 7 days", "action": "Add as negative keyword immediately in all SP campaigns"},
    {"asin": "MULTI-CAMPAIGN", "type": "ad_waste", "severity": "urgent", "detail": "'gym gloves for men workout' - ₹721.76 spent, 102 clicks, 0 orders in 7 days", "action": "Add as negative keyword immediately in all SP campaigns"},
    {"asin": "MULTI-CAMPAIGN", "type": "ad_waste", "severity": "urgent", "detail": "'knee cap for men pain relief' - ₹676.12 spent, 76 clicks, 0 orders in 7 days", "action": "Add as negative keyword immediately in all SP campaigns"}
  ],
  "watch_list": [
    {"asin": "MULTI-CAMPAIGN", "type": "ad_waste", "detail": "'foosball table for kids' - ₹565.17 spent, 42 clicks, 0 orders (category mismatch)", "action": "Add as negative keyword - investigate campaign targeting"},
    {"asin": "MULTI-CAMPAIGN", "type": "ad_waste", "detail": "'dart board with darts for adult' - ₹472.17 spent, 54 clicks, 0 orders", "action": "Add as negative keyword"},
    {"asin": "MULTI-CAMPAIGN", "type": "ad_waste", "detail": "'punching bag for home' - ₹236.65 spent, 86 clicks, 0 orders (high CTR but no conversion)", "action": "Add as negative keyword - product/keyword mismatch"}
  ]
}