AUDIT #145

daily

16 Aug 2026, 07:30 am9 tool calls1.5552s

Analysis

Raw output
{
  "executive_summary": "5 high-priority ad waste issues flagged, ₹17,377+ monthly savings identified from top terms with zero conversions. No stockouts or rank crashes detected.",
  "urgent_issues": [],
  "watch_list": [
    {"asin": "portfolio-wide", "type": "ad_waste", "severity": "high", "detail": "Top 5 wasted search terms: 'knee support for men gym' (₹4,635, 371 clicks, 0 orders), 'gym gloves for men workout' (₹4,035, 535 clicks, 0 orders), 'gym bag for women' (₹4,026, 374 clicks, 0 orders), 'reflex ball' (₹2,656, 261 clicks, 0 orders), 'knee cap for men pain relief' (₹2,025, 241 clicks, 0 orders)", "action": "Add all 5 as negative exact match keywords immediately. Full list has 51 terms wasting ₹60,000+/month.", "flags_created": [1105, 1106, 1107, 1108, 1109]},
    {"asin": "portfolio-wide", "type": "ad_gap", "severity": "medium", "detail": "Advertising on 148 keywords with no organic rank in top 50. Top spend: 'gym grips' (₹19,921), 'gym gloves for men workout' (₹18,553), 'gym bag for women' (₹11,725). Paying for visibility on terms we don't organically own.", "action": "Review ad gaps - either optimize listings to rank organically or pause inefficient ad spend."}
  ]
}