daily

{
  "executive_summary": "4 urgent issues found: ₹1,800+ in ad waste on non-converting search terms, 2 high-spend keywords with zero organic presence burning budget daily.",
  "urgent_issues": [
    {
      "asin": "N/A (Campaign Level)",
      "type": "ad_waste",
      "severity": "urgent",
      "detail": "'knee support for men gym' - ₹761.91 spent in 7 days (34 clicks, 0 orders). Burning ₹108/day with zero conversion.",
      "action": "Add as negative exact keyword immediately in all campaigns. Rec ID: 651"
    },
    {
      "asin": "N/A (Campaign Level)",
      "type": "ad_waste",
      "severity": "urgent",
      "detail": "'bike gloves' - ₹133.76 spent in 7 days (21 clicks, 0 orders). Non-converting search term.",
      "action": "Add as negative exact keyword immediately. Rec ID: 652"
    }
  ],
  "watch_list": [
    {
      "asin": "N/A (Campaign Level)",
      "type": "high_spend_no_organic",
      "severity": "high",
      "detail": "'ankle strap' - ₹1,444.6 total ad spend with no organic ranking. Fully dependent on paid traffic.",
      "action": "Reduce bids by 50% or pause. Evaluate if product relevance issue. Rec ID: 653"
    },
    {
      "asin": "N/A (Campaign Level)",
      "type": "high_spend_no_organic",
      "severity": "high",
      "detail": "'gym grips' - ₹900.44 total ad spend with no organic ranking. No organic capture ability.",
      "action": "Reduce bids by 50% or pause. Rec ID: 654"
    }
  ]
}