daily

{
  "executive_summary": "6 urgent issues found: 0 stockouts, 0 rank crashes, ₹2,196 ad waste on non-converting search terms, 2 keywords with spend but no organic rank.",
  "urgent_issues": [
    {
      "asin": null,
      "type": "ad_waste",
      "severity": "urgent",
      "detail": "₹782.52 spent on 'knee support for men gym' - 37 clicks, 0 orders",
      "action": "Add as negative phrase match immediately (Rec #758)"
    },
    {
      "asin": null,
      "type": "ad_waste",
      "severity": "urgent",
      "detail": "₹235.36 spent on 'gym gloves for men workout' - 32 clicks, 0 orders",
      "action": "Add as negative phrase match immediately (Rec #760)"
    },
    {
      "asin": null,
      "type": "ad_waste",
      "severity": "urgent",
      "detail": "₹215.30 spent on competitor ASIN 'b0glg2x42f' - 71 clicks, 0 orders",
      "action": "Add as negative exact match immediately (Rec #759)"
    }
  ],
  "watch_list": [
    {
      "asin": null,
      "type": "ad_waste",
      "detail": "₹153.85 spent on 'dart' - 19 clicks, 0 orders",
      "action": "Consider negative exact match (Rec #761)"
    },
    {
      "asin": null,
      "type": "ad_gap",
      "detail": "₹893.30 spent on 'reflexes ball' but no organic ranking",
      "action": "Optimize listing or pause ads (Rec #762)"
    },
    {
      "asin": null,
      "type": "ad_gap",
      "detail": "₹713.19 spent on 'knee support for men gym' but no organic ranking",
      "action": "Add to backend keywords or optimize listing (Rec #763)"
    }
  ]
}